4 Reasons Curated Art Helps Interior Designers Secure More Clients
In the crowded world of residential interior design, you need a competitive edge to win business.
If you want to elevate your offer, it is helpful to include art curation in your service package.
Art curation is an entirely different skill than interior design but art is essential to incorporate in residential spaces.
When clients have blank walls and need art, they must feel confident their chosen designer will be able to select meaningful and relevant art. This task can be time consuming and taxing unless the designer is also an art curator by trade.
Below are Four Reasons Curated Art Helps Interior Designers Secure More Clients…
1.
Including curated art as part of your package appeals to discerning clients.
When potential clients are comparing designers, the designer whose service includes professional art curation will stand out compared to the typical designer who does not offer it.
2.
Offering curated art services help win the business of art lovers.
For some potential clients, art is synonymous with interior design. The designer who offers professionally curated art stands a better chance of earning the business.
3.
Including the services of a professional art consultant improves customer experience.
Art curation, when done well, helps the client understand themselves and their taste better. The experience of discovering one’s “taste” is not only enjoyable but often quite meaningful.
4.
Professionally curated art creates a steady stream of automatic referrals.
When expert interior design is combined with art that is curated through a professional system designed to provide statement pieces, emotionally impactful pieces, and personally relevant pieces, a sanctuary is created that inspires conversations and lead to referrals.
I’m Delia LaJeunesse, I specialize in sourcing personalized, unique, and curated artwork from emerging artists for interior design projects. I believe all people deserve to have more moments of awe, more opportunities for reflection and meaning-making, and more spaces in their homes that mirror who they are and what they value.
I understand the myriad responsibilities that designers juggle, and I recognize that sourcing meaningful artwork is not always the most invigorating task— though I seem to have an endless passion for it!
That’s why I founded my company and that is why I aim to serve you and help you serve your clients.
To me, the most impactful way to fully experience life, every single day, is by living with art that is deeply rooted in culture, and reflects our lived experiences.
Want to see how it works?
When You Partner With The Right Curator
Here’s What Your Clients Get…
A deeper understanding of themselves and their preferences with regard to art
Access to pieces sourced from an impressive network of diverse living artists who meet criteria that is labeled “important” by your client
An emotional connection to the art you help them place in their home
But most importantly, they get
Art that moves them
Art they want to showcase
Art that makes them thank you and think of you
"Delia helped me execute an elaborate gallery wall that I had been dreaming of creating for over a year. She really got to know me and my husband and what we value in life and in our art, and helped us translate those values into the pieces we selected for our home."
- Becca D., Client
"Searching for art can be overwhelming and time-consuming. Delia made the process fun, informative, creative, and personal."
- Brett R., Client
"Delia has a way of uncovering the client's internal knowledge of what needs to be expressed or illuminated in a physical space. Absolutely dreamy."
- Megan H., Client
Step 1: In-Depth Discovery
Through an extensive intake, I'll intimately explore your client's aesthetic preferences, cultural perspectives, personal values, and the meaningful stories they wish to infuse into their space. I then review your design notes, overall design direction and room-specific style notes.
Step 2: Curated Art Presentations
Armed with these insights, I thoughtfully curate 2-3 artwork options per desired placement from my diverse network of local and online artists across mediums and budgets. These options are presented to your client with background on each artist. Clients then have an opportunity for reflection, conversation and arts appreciation practices I guide them through.
Step 3: Seamless Integration
Once your client selects their pieces, I handle all purchasing, and oversee the shipping to your firm, or direct to the client’s home. I work closely with your design team to advise on framing. I can also suggest art installation services if your firm doesn’t provide them. Lastly, I provide clients with all art collecting documents for their records.
Here’s What You Get
Save Time and Mental Bandwidth
As your art curation partner, I'll handle the overwhelming task of ethically sourcing, vetting, and presenting artwork so you can focus on your visionary design work. No more spending 50+ hours trying to perfectly source the right piece of art, much less art for the whole home.
Elevate Your Client Experience
By seamlessly integrating profound, personalized art, you provide an elevated experience that discerning homeowners crave. This differentiated offering cements you as their designer who truly "gets" them.
Attract Your Ideal High-Value Clientele
There's an undeniable edge that comes from partnering with an experienced curator. You'll effortlessly position your firm as a haven for creatively-minded individuals seeking inspired living spaces that showcase their values and narratives.
Ready to get started?
